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Bob Pearson

President, W2O Group

One of the true pioneers of social media marketing, Bob Pearson is globally recognized as a marketing visionary who is driving “pragmatic disruption” in the new world of what is now called “Social Commerce.”

Bob is President of W2O Group, an independent network of complementary marketing, communications, research and development firms focused on integrated business solutions to drive change and growth through “pragmatic disruption of the status quo” for the world’s leading brands and organizations. Clients include major brands, such as Intel, Red Bull and Hewlett Packard as well as dozens of pharmaceutical, medical device, biotechnology and health technology clients.

An author, frequent speaker and blogger on social media, as well as an instructor for Rutgers center for management development, his thoughts can be found at the Common Sense blog at www.wcgworld.com. Bob’s thinking has been featured in numerous books and case studies on how to effectively utilize social media in business. After the success of his book Pre-Commerce, Bob is currently working on a new book on the subject of Social Commerce titled Storytizing that will be available by the end of 2013.

Prior to W2O Group, Bob worked directly with Michael Dell as VP of Communities and Conversations at Dell to develop the Fortune 500’s first global social media function — an industry-leading approach to the use of social media, as highlighted in the best seller, GroundSwell. Before Dell, Bob was Head of Global Corporate Communications and Head of Global Pharma Communications at Novartis Pharmaceuticals in Basel, Switzerland, where he served on the Pharma Executive Committee and worked for Dr. Dan Vasella.

Earlier in his career, he also served as Vice President of Global Public Affairs & Media Relations at Rhone-Poulenc Rorer (now Sanofi Aventis).

Bob has served on a variety of Boards in health and technology. Highlights include serving as an original member of the P&G digital advisory board, being appointed by the Governor of Texas to serve as chair and vice chair of the emerging technology fund for the State of Texas (more than $400MM was invested in technology companies and academia) and working in the area of f-commerce (Milyoni), education (MyEdu), ideas (UserVoice) and beverages (Jus-Made).

Founded and led by chairman and CEO Jim Weiss, W2O Group is an independent network of complementary marketing, communications, research, and development firms focused on integrated business solutions to drive change, growth through “pragmatic disruption” for the world’s leading brands and organizations. W2O Group serves clients through a network of firms – WCG, Twist, and W2O Ventures – through offices in San Francisco, New York, Chicago, Washington, D.C., Austin, Los Angeles and London.